UNIQLO is just plain cool. Cool in that "Fancy" LA to TOKYO way that only Iggy Azaelea can sing best. Japanese born, Tokyo happens to be home of the very first urban UNIQLO store. If this is the first you are hearing of the brand, that's OK, it certainly won't be the last! WHY you ask? The name says it all - UNIQLO is a masterful hybrid of two key words: Unique Clothing. If you love Helmut Lang, J Brand, or Theory then you will definitely enjoy their affordable and on-trend Japanese sister brand.
My first exposure to the UNIQLO brand was at the NYC 5th Ave store several years back. It was an eye-opening, multi-level, colorful, innovative experience like I had never had before. Super sleek and a new type of shopping environment that will certainly drive consumers back into brick and mortar stores!
I am excited to announce that UNIQLO is opening TODAY at Legacy Place in Dedham, MA!
For my fellow Bostonians this is amazing news! Even though it is the third store to open in the area, it will be the ONLY store to carry the very popular +J Collection (here)! German fashion designer, Jil Sander launched the +J label in 2009 and it fits her exact aesthetic - contemporary, minimalist, and streamlined. It started such a cult following that the curated collection is now being relaunched at extremely select locations. Legacy Place is lucky enough to be one of them!
Here are a few of the pieces from the +J Collection that I have my eye on!
The clothing is affordable, well constructed, and fun! In addition to the women's line, UNIQLO also offers a large assortment for the man or child in your life!
"I like the concept of basic clothes in a democratic world,' Jil Sander (of +J Collection) said, 'UNIQLO reminds me of Apple; fantastic design for everyone."
Doors open at 10AM this morning and will be rocking all weekend long!! Swing by for your chance to get 1 of the 200 HEATTECH items they are giving away with a $50 purchase!! I know I will be there!